D2C Ecommerce
Metrics to understand your customers and analyses to grow revenue
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Unlock the metrics that drive your business
Orders and Revenue
Metrics
- Total Orders
- Total Revenue
- Average Order Value
- Total Return Revenue
Analyses
- What types of discounts should we promote to increase average order value?
- Which ad sources lead to highest AOV?
- Which customers only purchase when a discount is available?
Web Funnel Conversion
Metrics
- Total Visits
- Total Added to Cart
- Total Submitted Email
- Total Completed Order
- Conversion Rate to Each Milestone
Analyses
- What is the result of our most recent A/B test?
- Should we offer discounts to customers who abandon their cart? What's the optimal discount amount?
- How many times do customers visit the site before making their first purchase?
- How many products do customers view before making their first purchase?
- Which behaviors indicate a visitor does not have intent to purchase? Who should we add to our suppression logic?
Product Summary
Metrics
- Total Units Sold per Product Type
- Total Revenue per Product Type
- Total Returns per Product Type
- Repeat Purchase Rate by Product Type
Analyses
- What is the best follow on product to promote next?
- What are the different product preferences across each customer segment?
- Which products have strong product loyalty? And who are our most loyal customers?
Customer Acquisition Cost + Return on Ad Spend
Metrics
- Customer Acquisition Cost (CAC)
- CAC by Ad Source
- 3/6/12mo LTV
- Return on Ad Spend (ROAS)
Analyses
- What is the acquisition payback period from each marketing source?
- What type of attribution model is best for measuring paid marketing contribution?
Marketing Spend
Metrics
- Total Spend by Platform
- CPC and CPM
- Cost per Order (CPO)
Analyses
- What's the optimal frequency cap for retargeting campaigns?
- How can we ensure our acquisition costs are recovered within the first 3 months?
- What's the maximum discount we can offer Black Friday shoppers to maintain profitability?
Customer Retention
Metrics
- First to Second Order Retention Rate
- Average Days to Second Order
- Overall Order Retention Rate
- Average Days Between Orders
Analyses
- What's the best day and time to send emails to increase order conversion?
- Are discounts and promotions helping or hurting customer retention?
- Which email campaigns push customers to purchase again faster?
- What is the optimal frequency cap on emails after first purchase?
Order Fulfillment
Metrics
- Total Fulfillments Created
- Avg Fulfillments per Order
- Avg Days from Order to Complete Fulfillment
Analyses
- Which carriers are most consistent in their fulfillment times? Which are most inconsistent?
- Which carriers are best at hitting our delivery time targets?
- How does delivery time influence return rates?
- How does delivery time influence customer retention?
Attributed Orders Report
Metrics
- Total Orders by First Touch Source
- Total Orders by Last Touch Source
- Total Revenue by First Touch Source
- Total Revenue by Last Touch Source
Analyses
- What is the acquisition payback period from each marketing source?
- What type of attribution model is best for measuring paid marketing contribution?
Analyze your customer across your many data sources
Orders and Subscriptions: Shopify, Stripe, Square, Olo, etc...
Emails: Klaviyo, Kustomer, Customer.io, etc...
Web Tracking: Google Analytics 4, Segment, Snowplow, etc...
Advertising: Facebook and Instagram Ads, Google Ads, Bing, TikTok, etc...
Understand the impact of key features instantly
With Narrator you can dive into any attribute and see if has any effect on any metric you care about. This saves hours of engineering time setting up integrations and new data models.
Do more with your data
Build complex customer segments and sync those over to your Email Provider, ad platforms, or CRM to take action. Sync any piece of data over to Excel for financial analysis.
Access Narrator's self-serve platform
Audit, extend, or even build things from scratch: with Narrator's self-serve platform under the hood, every metric, plot, and insight can be traced down to the source of the data.
Best in class identity resolution
Narrator maintains and reconciles customer IDs across all devices and data sources so that you can track a single customer throughout their entire journey.
