Don’t waste time searching for insights
An actual insight from one of our clients:
Age of customers is causing a steep decline in your conversion rate. We predict you will continue to lose 3% of your sales revenue each month if left unfixed.
1) Over the last 5 months, your conversion rate from step 1 to step 2 has been steadily declining.
2) Over the last year, customers under 30 convert at a significantly lower rate than customers over 30.
3) Total customers under the age of 30 over the last 5 months has increased significantly.
This shift in customer distribution is driving the decline in conversion rate from step 1 to step 2.
Top Sources for Customers under 30
|Campaign||Multiple of Young to Old||% of Total Leads||CPL|
|Instagram - ig_cool_crew||3.2x||18% (6.8k/38k)||$0.41|
|Instagram - ig_fun_crew||3.7x||9% (3.5k/38k)||$0.67|
|Facebook - fb_tastemaker||2.1x||3% (1.1k/38k)||$0.35|
Top Sources for Customers over 30
|Campaign||Multiple of Old to Young||% of Total Leads||CPL|
|AdWords - save_money_usp||4x||3% (1.1k/38k)||$0.95|
|AdWords - save_time_usp||2x||4% (1.5k/38k)||$1.31|
4) Instagram campaigns "ig_cool_crew" and "ig_fun_crew" brought in way more younger customers than older customers.